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OUR MISSION

The Recreational Boating & Fishing Foundation (RBFF) is a nonprofit organization whose mission is to increase participation in recreational angling and boating and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources.


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Turn to the most comprehensive source for information about where, when and how to fish and boat in the United States:



Anglers' Legacy Leadership Awards

Bass Pro Shops, Cabela's, ESPN Outdoors/BASS and North American Fisherman were honored for outstanding promotion of the Anglers' Legacy program and exceptional achievement in encouraging anglers to "Take the Pledge." Learn More.


TAKE ME FISHING™ MARKETING GUIDE

The Take Me Fishing™ Marketing Guide is available to assist in your boating and fishing outreach efforts. Materials include logos and customizable ad templates, Take Me Fishing images, customizable radio commercials, posters – all in several versions for print and Web use.

Take Me Fishing Marketing Guide


Anglers' Legacy Pledge Drive Kit

ANGLERS' LEGACY™ PLEDGE DRIVE KIT

RBFF has a new Pledge Drive Kit available to Anglers’ Legacy Program Partners. Created to help independent retailers leverage the national program, the Kit includes promotional materials to run effective Pledge drives in stores or at events.

 

TAKE ME FISHING™ EVENT PLANNING KIT

Aquatic educators now have a great new resource to help with boating and fishing events! An updated Take Me Fishing Event Planning Kit is now available to stakeholders.

Take Me Fishing Event Planning Kit

RBFF News

Four Organizations Honored with Anglers' Legacy Leadership Award (07.17.08)
RBFF announced the recipients of the Anglers' Legacy Leadership Awards at an ICAST Media Breakfast this morning in Las Vegas, Nev.
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Top 10 Products That Transformed an American Pastime (07.16.08)
RBFF today announced that the Anglers’ Legacy Innovations Awards were unveiled at the International Convention of Allied Sportfishing Trades (ICAST), the world’s largest annual sportfishing trade show.
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RBFF Debuts New Marketing Tools During ICAST & MAATS (07.10.08)
The Recreational Boating & Fishing Foundation (RBFF) today announced the organization will debut two new tools to help industry partners promote boating and fishing during this year’s International Convention of Allied Sportfishing Trades show (ICAST) and Marine Aftermarket Accessories Tradeshow (MAATS), both taking place July 16 – 18, 2008 at the Las Vegas Convention Center.
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RBFF to Highlight Direct Mail Marketing Program at ACI Conference (07.09.08)
The Recreational Boating & Fishing Foundation (RBFF) today announced they will attend this year’s Association for Conservation Information (ACI) Conference being held July 14 - 18, 2008 in Nashville, Tenn.
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New Take Me Fishing™ Marketing Guide Now Available (07.02.08)
RBFF today announced that their new Take Me Fishing Marketing Guide is available to help stakeholders promote boating and fishing outreach initiatives and leverage the national consumer campaign.
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Take Me Fishing Grants Awarded (07.02.08)
The National Recreation and Park Association (NRPA) in partnership with the Recreational Boating & Fishing Foundation (RBFF) congratulates and announces the recipients of the 2008 Take Me Fishing grant awards.
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Summer School Features Fishing (06.30.08)
Educators from around the country will convene in Traverse City, Mich. July 6 - 10 for a one-of-a-kind training program to learn how to use fishing as a means to connect textbook learning to real world skills.
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